The Cherry on Top: Turning Dread into Delight for In Person Sales

The Cherry on Top: Turning Dread into Delight for In-Person Sales

As photographers, we excel in creating beautiful images, but when we get to sales, we often freeze. Like an ice cream shop, we offer countless flavors (of sessions) and unique toppings (from digital files and prints to albums and wall art), but without in person sales to guide our client, they become overwhelmed and never enjoy the art you’ve created for them. Learn how to build the kind of trust that gives your clients confidence to follow your suggestions and happily purchase all of the toppings!

Bio: Kat McClure, owner of Katherine McClure Photography in Prairie City, Iowa, creates luxury paintings and portraits for a curated client base of exceptional families. Within her community and beyond, they crave her museum-quality painted art pieces. Kat has received Master Photographer, Craftsman, and Certified Professional Photographer degrees with the PPA and uses her print competition accolades to build trust with her clients. She is also passionate about educating new photographers in creating growing, sustainable businesses. Kat’s journey from starving artist to profitable business owner enables her to homeschool five children, invest in her marriage, travel across our beautiful world, and wear sparkly dresses!